Kind Natured

Google Shopping & SEO

Kind Natured

Kind Natured are a manufacturer of natural hair care and body care products. Having launched a new website we were tasked with increasing online sales through the use of Google Shopping and longer-term content led SEO strategy.

Shopping

Working with natural hair & bodycare brand Kind Natured to increase online purchases through the utilisation of Google Shopping. Our remit included

  • Merchant center account creation
  • Adwords Account creation
  • XML feed setup / validation
  • Importing analytics tracking
  • Product categorisation
  • Campaign creation
  • Ongoing reporting & refinement
sulphate free shampoo Google Shopping example

SEO

Our scope of work for Kind Natured included the following…

  • Keyword research, prior to rewriting meta elements.
  • Developing product category landing pages
  • Content expansion on existing category landing pages
  • Internal linking of products & category landing pages
  • Blog content recommendations
  • Robot.txt directives