Super Facialist

Google Shopping & SEO

Super Facialist

Super Facialist are a manufacturer of innovative skin care products. Having launched a new ecommerce website, we were tasked with increasing online sales through the use of Google Shopping and longer-term content led SEO strategy.

 

Shopping

Working with skincare brand Super Facialist to increase online purchases through the utilisation of Google Shopping. Our remit included

  • Merchant center account creation
  • Adwords Account creation
  • XML feed setup / validation
  • Importing analytics tracking
  • Product categorisation
  • Campaign creation
  • Ongoing reporting & refinement
Google Shopping SPF example

SEO

Our scope of work for Super Facialist included the following…

  • Keyword research, prior to rewriting meta elements.
  • Developing product category landing pages
  • Content expansion on existing category landing pages
  • Internal linking of products & category landing pages
  • Blog content recommendations
  • Robot.txt directives
Super Facialist Landing Page Example