About us


Tribe Digital is a digital marketing agency based in Exeter, Devon. Founded in 2014 by Oliver Ody and Emily Shaw, our tailored approach to helping businesses tackle the growing – and sometimes overwhelming – challenge of implementing digital marketing has seen the business steadily grow with high client retention.

Our goal is to help solve your problems by providing a fresh approach to digital marketing. Whether you need extra resource, specific skills or new ideas, we work with you to deliver practical solutions and implement the latest in digital marketing best-practice. We have a unique perspective of how to deliver work because our team have worked both agency-side and in-house so we understand your challenges as a manager or business owner. When it comes to establishing your digital marketing strategy, processes and deliverables – there is no one better placed to help.


We’re the
magic ingredient.

There are many agencies that offer digital marketing services but our team is unique. We have extensive experience with ecommerce, B2C and growing businesses. We believe in a collaborative and creative approach to marketing and that our role as a partner is to deliver great work and inspire you to try new innovations in digital.

Let us help your project thrive online.

What makes us the experts?

Ollie and Emily both started working in digital marketing in 2008 after working in broader marketing jobs that mainly involved print or TV advertising. That’s over a decade of experience specifically in digital working for some big agencies and some even bigger brands (Walker Media, Tug Agency, MullenLowe Profero, Estee Lauder Companies, Glaxo Smith Kline, M&S, Fedex, Fiat, Hunter, Madame Tussauds, Jamie’s Italian, LuxDeco, Barber – the list goes on). By the time they were 30, these two had been freelancing and consulting for three years, used as resources by M&C Saatchi, Swallowfield PLC, Mindful Chef, ThinkJam, Ladram Bay, Bott Ltd and several local agencies.

They have also taken on every scrap of experience they can get with small businesses because they love a start-up and a side-hustle. They know how digital marketing channels can work best together and genuinely love helping to establish brands online. This passion has enabled them to help small startup teams and consult for multinational businesses.

Along the way, they have built relationships and fostered a great network of creators and collaborators who all display excellence in their field. They are now building their team so if you know someone who might be a good fit, please get in touch.

We’ve helped some amazing brands to
shine online.

How we can work with you…

We’re a small team which means we can be very flexible with how we work. We operate on project based work, monthly retainers or consultancy – whichever is best for you. In terms of geography, we may be based in Exeter but we work with businesses across the U.K due to our specialisms in certain sectors. For us, we love a local business as much as one based inside the M25. We also like to have a range of business sizes that we work with, from start-ups to multi-national companies and PLCs. The best thing to do is to talk to us to see if there is a good fit.


You set the brief, we work on the project & deliver it. This approach works well when an in-house team needs extra resource, expertise in strategy or a single digital channel.


Retainer is the most popular way we work with clients as it ensures that you have a fixed number of hours set aside for your brand each month offering a longer-term approach.


Consultancy means that we can offer expertise on an hourly basis, this includes in-house training, support or ‘picking our brain’ if you’re curious about a specific platform or strategy.

More from the team

Ready to talk?


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