YouTube is a Google owned platform that is ultimately a search engine for videos. Its uses are extremely varied from how to guides and music videos to beauty tutorials and car road tests. YouTube can be used for organic posts and paid advertising (part of Adwords). You might be thinking ‘how does this differ from Google’s other advertising offerings?’ That is simple: user engagement with video content is typically higher than static adverts.

Want to see You Tube advertising put into practice? Click here to learn how we’ve used YouTube for our clients.