Dirty Works offer a range of fun and sophisticated beauty products, allowing you to take time out from busy lifestyles and indulge in some girly glamour and me-time.
Having launched a new ecommerce website, we were tasked with increasing online sales through the use of Google Shopping and longer-term content led SEO strategy.
Working with skincare brand Dirty Works to take ownership of their brand space & increase online purchases through the utilisation of Google Shopping. Our remit included…
- Merchant center account creation
- Adwords Account creation
- XML feed setup / validation
- Importing analytics tracking
- Product categorisation
- Campaign creation
- Ongoing reporting & refinement
Our scope of work for Dirty Works included the following…
- Keyword research, prior to rewriting meta elements.
- Developing product category landing pages
- Internal linking of products & category landing pages
- Robot.txt directives
- Schema directives.