Dirty Works

Google Shopping & SEO

Dirty Works

Dirty Works offer a range of fun and sophisticated beauty products, allowing you to take time out from busy lifestyles and indulge in some girly glamour and me-time.

Having launched a new ecommerce website, we were tasked with increasing online sales through the use of Google Shopping and longer-term content led SEO strategy.



Working with skincare brand Dirty Works to take ownership of their brand space & increase online purchases through the utilisation of Google Shopping. Our remit included…

  • Merchant center account creation
  • Adwords Account creation
  • XML feed setup / validation
  • Importing analytics tracking
  • Product categorisation
  • Campaign creation
  • Ongoing reporting & refinement
Dirty Works Google Shopping


Our scope of work for Dirty Works included the following…

  • Keyword research, prior to rewriting meta elements.
  • Developing product category landing pages
  • Internal linking of products & category landing pages
  • Robot.txt directives
  • Schema directives.
Dirty works SEO landing pages