Kind Natured

Google Shopping & SEO

Kind Natured

Kind Natured is a mid-range of natural skin care products stocked in Boots.

Emily helped parent company Swallowfield PLC to develop the digital identity & tone of voice for the brand. Initially the emphasis was on social media asset creation & digital content to help support in-store sales & customer service. Due to the rapid growth of the brand both in the UK & international markets, a new ecommerce website was developed & we are now tasked with driving online sales through the use of Google Shopping and longer-term content led SEO strategy.

Shopping

Working with natural hair & bodycare brand Kind Natured to increase online purchases through the utilisation of Google Shopping. Our remit included

  • Merchant center account creation
  • Adwords Account creation
  • XML feed setup / validation
  • Importing analytics tracking
  • Product categorisation
  • Campaign creation
  • Ongoing reporting & refinement
sulphate free shampoo Google Shopping example

SEO

Our scope of work for Kind Natured included the following…

  • Keyword research, prior to rewriting meta elements.
  • Developing product category landing pages
  • Content expansion on existing category landing pages
  • Internal linking of products & category landing pages
  • Blog content recommendations
  • Robot.txt directives