Super Facialist

Google Shopping & SEO

Super Facialist

Super Facialist are a premium range of innovative skin care products stocked in Boots.

Emily helped parent company Swallowfield PLC to develop the digital identity & tone of voice for the brand. Initially the emphasis was on social media asset creation & digital content to help support in-store sales & customer service. Due to the rapid growth of the brand both in the UK & international markets, a new ecommerce website was developed & we are now tasked with driving online sales through the use of Google Shopping and longer-term content led SEO strategy.


Working with skincare brand Super Facialist to increase online purchases through the utilisation of Google Shopping. Our remit included

  • Merchant center account creation
  • Adwords Account creation
  • XML feed setup / validation
  • Importing analytics tracking
  • Product categorisation
  • Campaign creation
  • Ongoing reporting & refinement
Google Shopping SPF example


Our scope of work for Super Facialist included the following…

  • Keyword research, prior to rewriting meta elements.
  • Developing product category landing pages
  • Content expansion on existing category landing pages
  • Internal linking of products & category landing pages
  • Blog content recommendations
  • Robot.txt directives
Super Facialist Landing Page Example