Violet Grey

2020-06-18T17:19:50+00:00

Violet Grey

Violet Grey

Violet Grey is a luxury retailer of antiques for the garden and home. Their products are sourced from specialist markets across Europe and sold worldwide via the internet.

Tribe Digital have partnered with Violet Grey since 2018. Working across a range of digital channels, we have helped this specialist retailer to develop their CRM and boost sales with performance media. Consistent efforts, helped with beautiful brand photography and a clear visual aesthetic means that their niche but highly engaged client base are regularly informed and inspired by the latest, hand-selected pieces.

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Website Design + Build

Originally on Magento2, we helped Violet Grey migrate to a WordPress/WooCommerce solution. Our team developed the designs, aligned with the existing brand guidelines and then developed a bespoke theme. Our goal was to ensure a smooth user experience with fast load times despite being an image heavy website. Violet Grey has complicated shipping and weight parameters due the variety of products and their high-value. We developed the backend to automate as much of the shipping costs as possible, while also ensuring that ‘sold’ items were automatically moved to a different part of the shop instead of simply saying ‘out of stock’.

Violet Grey website example

Email Marketing

Email is a key sales tool for this specialist retailer. Our role is to help execute visually inspiring emails that keep their clients regularly informed, without becoming repetitive. We use an onboarding series to welcome new clients to the antique community and champion the personal touch and individual story that is behind the buying of each unique piece.

Social Media

Violet Grey have consistently worked hard to cultivate a large and highly engaged social media audience. Our role is to help leverage this authentic audience and deliver targeted advertising to new prospective clients. When performance media is targeted in an intelligent way, limited budget can work very hard for you!

PPC

Our goal is to generate online enquries using PPC. Pay-Per-Click is perfect for niche sectors that have various categories and specialisms. Minimising irrelevant clicks and ensuring relevance is essential. We combine insightful targeting with effective copy to deliver paid media that marries inspiration with utility. Getting the balance right is essential for delivering high-quality leads as you have a limited number of characters to convey the tone and prestige of a brand, as well as a clear call to action.

Antique Garden Chairs PPC example

SEO

Partnering with developers Kodal, to create additional category landing pages across the Magento platform. Technical SEO improvements included:

  • Product schema markup (availability & price)
  • Internal linking
  • Ongoing product naming / meta element updates / image optimisation
  • 404 error fixes
  • Content expansion
  • XML feed creation for retargeting
Content expansion example SEO for Violet Grey
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What our clients say about us

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper, Mindful Chef

Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.

Zoe House, Ladram Bay
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MISSION

2020-06-12T13:47:16+00:00

MISSION

MISSION

MISSION is a performance energy drink startup, founded by Tom Whittle. The brand story centres on the nutrition Tom turned to while completing two incredible endurance experiences; cycling the length of South America and breaking a world record by running 17 marathons in 10 days across Iceland.

The products are a range of teas (blends of Yerba Mate and Matcha powder) that can be used with water or milk, hot or cold – before, during or after exercise to maximise physical and mental performance. Tom approached us after receiving funding and we worked with him to develop social media assets and strategy, website copy and deliver search and performance marketing services.

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Web Development

Mission uses Shopify to facilitate it’s subscription business model. Shopify is an excellent CMS for ecommerce and custom development work was needed to create the desired look, website features and user experience.

Content Creation

While Tom has an incredible story to his brand, there was lots of information to convey around the product offering. Motion Graphics were the best way to communicate key sound bites as they were informative while also being visual which is essential to stand out in social media.

Email Automation

Tribe Digital used email automation to communicate different messages to subscribers, single purchases and newsletter signups, allowing users to receive the right messaging at the right time.

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Email Design

MISSION have multiple types of customer, including subscribers and single purchasers, each requiring a different message depending on their box. Tribe Digital created a series of emails which enabled the personalistion of email messaging between these users.

Performance Media

Tribe Digital used a blend of Google Shopping and Facebook retargeting to drive purchases and subscriptions online. Google Shopping was effective at reaching new customers, while Facebook was used to retarget users who had previously performed and action (eg: add to basket) on the website.

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What our clients say about us

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper, Mindful Chef

Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.

Zoe House, Ladram Bay
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Ladram Bay

2020-04-15T10:37:33+00:00

Ladram Bay

Ladram Bay

Ladram Bay is an award winning holiday park set along East Devon Jurassic Coast. First opened to campers in 1943, the park remains family-run to this day and collected gold at the Devon Tourism Awards within the ‘Holiday Park of the Year’ category.

Tribe Digital have worked closely with Ladram Bay since 2015 to increase holiday sales online, utilising the trackability of digital to understand revenue changes, seasonality and analytics patterns to drive online business growth.

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Increase in online revenue

A significant increase in online revenue between January to December 2014 vs. 2019. By having increased visibility cross organic search, pay per click, social media and retargeting Ladram Bay have growth revenue taken via their website.

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Increase in ROI via social

Using conversion based advertising to increase holiday bookings ROI +57.2% in 2019 vs. 2018 amongst new and existing customers via Facebook and Instagram. Our campaigns identify customers who have performed certain actions from which they are served engaging creative.

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Increasing PPC bookings

Working with Ladram Bay to create brand and generic Adwords campaigns and display retargeting via the Google Display Network. Getting users to book directly via the website gives Ladram Bay the user data required to run targeted retargeting campaigns, whilst securing visitors secure their holiday at the best price versus aggregators or third parties booking sites.

Ladram Bay PPC example
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What our clients say about us

Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.

Zoe House, Ladram Bay
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Oneserve

2020-04-13T14:14:33+00:00

Oneserve

Oneserve

Oneserve are a B2B software company that provide robust, flexible and intuitive software for workforces with 10 mobile engineers or above.

Oneserve’s award winning enterprise field service management solution provides intelligent scheduling right through to customisable reporting. Tribe Digital use PPC and intuitive reporting to generate leads within the highly competitive software sector.

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Reduction in CPC

Within specific software sectors CPC cost can easily reach £15+ per click, meaning factors such as campaign structure, quality score, location preferences are key to delivering results at a cost effective price. Between January to December 2019 vs. 2018 Tribe Digital helped Oneserve reduce average CPC by -32.40% and delivery a +42.43% increase in traffic across their generic PPC campaigns.

Onserve Product-images-2020
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Increase in PPC leads

From January to December 2019 the number of leads generated by PPC increased by +54.17% vs. 2018, with media spend reduced by -6.96%.

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Increasing PPC bookings

By applying historical PPC learnings we have been able to reduce cost per conversions by -20.42% during January to December 2019 vs. 2018.

Oneserve-PPC-example
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What our clients say about us

Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.

Zoe House, Ladram Bay
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Our latest eCommerce insights

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Kind Natured

2020-04-16T15:44:00+00:00

Kind Natured

Kind Natured

Kind Natured is a mid-range of natural skin care products stocked in Boots. Emily helped parent company Swallowfield PLC to develop the digital identity & tone of voice for the brand.

The emphasis was on social media asset creation & digital content to help support in-store sales & customer service. Due to the rapid growth of the brand both in the UK & international markets, a new ecommerce website was developed & we are now tasked with driving online sales through the use of PPCGoogle Shopping and longer-term content led SEO strategy.

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Google Shopping

Working with natural hair & bodycare brand Kind Natured to increase online purchases through the utilisation of Google Shopping. Our remit included.

  • Google Merchant Center account setup
  • Google Adwords Account creation
  • XML feed setup / validation (dynamic display & social advertising)
  • Google Tag Manager Setup
  • Importing analytics tracking
  • Product categorisation
  • Campaign creation
  • Ongoing reporting & refinement
sulphate-free-shampoo-Google-Shopping-example

SEO

Our scope of work for Kind Natured included the following.

  • Keyword research, prior to rewriting meta elements
  • Developing product category landing pages
  • Internal linking of products & category landing pages
  • Robot.txt directives
  • Schema directives
  • E-commerce revenue reporting
Kind Natured Landing Page example
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What our clients say about us

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper, Mindful Chef

Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.

Zoe House, Ladram Bay
050-quote-mark-right

Our latest eCommerce insights