Ladram Bay

2019-08-20T21:11:07+00:00

Ladram Bay is an winning holiday park set along East Devon’s Jurassic Coast. We have worked closely with Ladram Bay since 2015 to increase holiday sales online, utilising the trackability and traceability of digital to understand revenue changes, analytics patterns to drive online business growth.

SEO & CONTENT

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Working with the Ladram Bay team to deliver an SEO & content strategy which includes the following:

  • Keyword research

  • Continued best practice approach to meta elements.

  • Developing blog content in keeping with the parks family ethos

  • Internal linking of products & category landing pages

  • Outreach with online influencers

  • Competitions mechanisms

  • Wider digital consultancy

Blog Content Example

RETARGETING

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Identifying customers that visited the Ladram Bay website but did not convert (book a holiday) from which we retarget them with a reminder.

Facebook Retargeting Example

ADVERTISING

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Using Facebook’s conversion based advertising to increase holiday bookings amongst new & existing customers.

  • Interest based advertising

  • Using historic booking data to drive localised campaigns

  • Using a variety of video & image adverts across facebook & instagram + stories

Facebook Advertising Example

ADWORDS

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Working with Ladram Bay to create brand & generic Adwords campaigns, in addition to display retargeting via the Google Display Network.

  • Brand terms

  • Generic terms

  • Your Content Goes Here
  • Google GDN for new customers & retargeting existing customers

Ladram Bay PPC example

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Super Facialist

2019-08-18T19:30:01+00:00

Super Facialist are a premium range of innovative skin care products stocked in Boots. We helped parent company Swallowfield PLC to develop the digital identity & tone of voice for the brand. Initially the emphasis was on social media asset creation & digital content to help support in-store sales & customer service. Due to the rapid growth of the brand both in the UK & international markets, a new ecommerce website was developed & we are now tasked with driving online sales through the use of Google Shopping and longer-term content led SEO strategy.

GOOGLE SHOPPING

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Working with skincare brand Super Facialist to increase online purchases through the utilisation of Google Shopping. Our remit included…

  • Google Merchant Center account setup

  • Google Adwords Account creation

  • XML feed setup / validation (dynamic display & social advertising)

  • Importing analytics tracking

  • Product categorisation

  • Campaign creation

  • Ongoing reporting & refinement

Google Shopping SPF example

SEO

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Our scope of work for Super Facialist included the following…

  • Keyword research, prior to rewriting meta elements

  • Developing product category landing pages

  • Internal linking of products & category landing pages

  • Robot.txt directives

  • Schema directives

  • E-commerce revenue reporting

Super Facialist Landing Page Example

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Dirty Works

2019-08-20T21:13:43+00:00

Dirty Works is the leading beauty line in Sainsbury’s supermarkets. It has a fun, playful approach to beauty with an emphasis on high quality at good value prices. High volume sales is key for the brand both in-store and online.

Emily helped parent company Swallowfield PLC to develop the digital identity & tone of voice for the brand. Initially the emphasis was on social media asset creation & digital content to help support in-store sales & customer service. Due to the rapid growth of the brand both in the UK & international markets, a new ecommerce website was developed & we are now tasked with driving online sales through the use of Google Shopping and longer-term content led SEO strategy.

GOOGLE SHOPPING

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Working with skincare brand Dirty Works to take ownership of their brand space & increase online purchases through the utilisation of Google Shopping. Our remit included…

  • Google Merchant Center account setup

  • Google Adwords Account creation

  • XML feed setup / validation (dynamic display & social advertising)

  • Importing analytics tracking

  • Product categorisation

  • Campaign creation

  • Ongoing reporting & refinement

Dirty Works Google Shopping

SEO

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Our scope of work for Dirty Works included the following…

  • Keyword research, prior to rewriting meta elements

  • Developing product category landing pages

  • Internal linking of products & category landing pages

  • Robot.txt directives

  • Schema directives

  • E-commerce revenue reporting

Dirty works SEO landing pages

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