When we talk with clients about social media, the obvious channel is all to often Facebook. While this social media channel is a great starting point there are other platforms demonstrating higher levels of engagement…
While this social media channel is a great starting point there are other platforms demonstrating higher engagement without such heavy need for paid media support to gain exposure & reach.
For example, Pinterest is the fastest growing social network, according to research from GlobalWebIndex. The platform’s active user base grew 97% over the course of 2014, followed by Tumblr, with 94% growth. These two channels are often undervalued & neglected after the first few posts despite being just as relevant to consumers.
The research from Global Web Index showed that of all the social platforms studied, Facebook was the only one experiencing a decline in active users, falling by 8%. While smaller platforms will naturally find it easier to report larger percentage growths, starting from a smaller base, Facebook’s decline is still a surprise.
One reason for this shift in behaviour might be explained by the decline of organic standout on the channel which is becoming far more challenging as Facebook steps up a gear with paid revenue streams.
This said, for local businesses the option to advertise locally & drill down targeting to a city e.g. ‘Exeter’ is almost more beneficial given few alternatives are available for such granular targeting (read more about Facebook Advertising here)