People (internal and external) are at the heart of our business but our clients don’t always get to meet the talent behind the work. This is why we would like to introduce our newest creative member of team Tribe – Rachel Oke. Rachel has hit the ground running with a productive first month as our new Digital Design Executive. We’re very excited to strengthen our digital marketing offering with new design capabilities, including animation and graphics. Rachel’s versatile skill set has definitely made a great impression on the clients that she’s met so far, as well as the new look of our own Tribe website.

Name: Rachel Oke

Job Title: Digital Design Executive

What does your role at Tribe Digital entail?

My role as Digital Design Executive at Tribe Digital is to contribute creatively towards all design-related areas of our service offerings, using my skills in graphic design, web design and animation. What I love about the role is that its flexible, varied and challenging – in a good way! Supported by Emily and Ollie, the role will allow me to further develop my design skills, specialising in motion graphics to help produce the best visual assets in digital design.

An average day for me in the studio involves tackling a series of visual design problems. Some are intuitively straightforward, whilst others take a lot more thought, testing, experimentation and deliberation to solve. Hence the large amount of fruity tea, coffee and flat whites that are consumed as well as a visit to my trusted ‘ideas bench’ overlooking the river Exe.

So far, I’ve been focusing on brand refreshes and developing social media assets for clients that need their products or services communicated in a visually impactful way. Below is a taster of what I have done so far:

Tell us a bit about your background as a designer:

I studied Graphic Design at The Arts University Bournemouth and collected my 1st class degree before heading straight to my first studio based design role at an agency. I gained three years experience working on web, digital and social content as well as training materials and animation for national and local organisations.

Producing design work that ultimately served a purpose to educate and develop people inspired me to move to my next role as Digital Designer at Sponge. Here I further advanced my animation and motion graphic skills across a huge variety of brands.

What makes this role different to other design roles you’ve have before?

Autonomy. It’s very rare for a designer to have almost full autonomy in a role. Being trusted to work directly with clients allows me the involvement in projects from start to finish, giving me access to add my creative input and suggestions right from the ideas stage to the final outcome. I’m grateful that I can hear the needs, requirements and vision directly from the clients mouth, build a relationship with the company and ultimately as a team we can create and deliver something we know they are going to love.

What’s your approach to designing for a marketing agency and what makes you tick?

Collaboration. Working with such a lovely, close-knit team of talented individuals is what makes me excited to come to work. Understanding more about the marketing or business strategy and watching all the different elements of a project come together beautifully to produce some thoughtful, creative and technically impressive designs is an amazing feeling. Building brands that make clients and their customers happy is what puts a smile on my face.

What are you goals for 2020?

I’m always looking to get better at what I do. Next year I want to focus further on my animation skills, perhaps getting into isometric or 3D animation would be exciting. I’d also like to learn more in depth knowledge of marketing methodology and techniques – I’m definitely in the right place to achieve both of those things!

If you think Rachel’s skills may be relevant to an upcoming project or if you’re interested in digital design work, please browse the website for examples and don’t hesitate to get in touch!