Project Description

Dirty Works

Dirty Works

Dirty Works is the leading beauty line in Sainsbury’s supermarkets. It has a fun, playful approach to beauty with an emphasis on high quality at good value prices. High volume sales is key for the brand both in-store and online.

Emily helped parent company Swallowfield PLC to develop the digital identity & tone of voice for the brand. Initially the emphasis was on social media asset creation & digital content to help support in-store sales & customer service. Due to the rapid growth of the brand both in the UK & international markets, a new ecommerce website was developed & we are now tasked with driving online sales through the use of Google Shopping and longer-term content led SEO strategy.

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Google Shopping

Working with skincare brand Dirty Works to take ownership of their brand space & increase online purchases through the utilisation of Google Shopping. Our remit include.

  • Google Merchant Center account setup
  • Google Adwords Account creation
  • XML feed setup / validation (dynamic display & social advertising)
  • Importing analytics tracking
  • Product categorisation
  • Campaign creation
  • Ongoing reporting & refinement
Dirty Works Google Shopping


Our scope of work for Dirty Works included the following.

  • Keyword research, prior to rewriting meta elements
  • Developing product category landing pages
  • Internal linking of products & category landing pages
  • Robot.txt directives
  • Schema directives
  • E-commerce revenue reporting
Dirty works SEO landing pages

What our clients say about us

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper, Mindful Chef

Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.

Zoe House, Ladram Bay

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