Kind Natured is a mid-range of natural skin care products stocked in Boots. Emily helped parent company Swallowfield PLC to develop the digital identity & tone of voice for the brand. Initially the emphasis was on social media asset creation & digital content to help support in-store sales & customer service. Due to the rapid growth of the brand both in the UK & international markets, a new ecommerce website was developed & we are now tasked with driving online sales through the use of PPC, Google Shopping and longer-term content led SEO strategy.
Working with natural hair & bodycare brand Kind Natured to increase online purchases through the utilisation of Google Shopping. Our remit included
Google Merchant Center account setup
Google Adwords Account creation
XML feed setup / validation (dynamic display & social advertising)
Importing analytics tracking
Ongoing reporting & refinement
Our scope of work for Kind Natured included the following…
Keyword research, prior to rewriting meta elements
Developing product category landing pages
Internal linking of products & category landing pages
E-commerce revenue reporting
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