Project Description

Ladram Bay is an winning holiday park set along East Devon’s Jurassic Coast. We have worked closely with Ladram Bay since 2015 to increase holiday sales online, utilising the trackability and traceability of digital to understand revenue changes, analytics patterns to drive online business growth.

SEO & CONTENT

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Working with the Ladram Bay team to deliver an SEO & content strategy which includes the following:

  • Keyword research

  • Continued best practice approach to meta elements.

  • Developing blog content in keeping with the parks family ethos

  • Internal linking of products & category landing pages

  • Outreach with online influencers

  • Competitions mechanisms

  • Wider digital consultancy

Blog Content Example

RETARGETING

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Identifying customers that visited the Ladram Bay website but did not convert (book a holiday) from which we retarget them with a reminder.

Facebook Retargeting Example

ADVERTISING

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Using Facebook’s conversion based advertising to increase holiday bookings amongst new & existing customers.

  • Interest based advertising

  • Using historic booking data to drive localised campaigns

  • Using a variety of video & image adverts across facebook & instagram + stories

Facebook Advertising Example

ADWORDS

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Working with Ladram Bay to create brand & generic Adwords campaigns, in addition to display retargeting via the Google Display Network.

  • Brand terms

  • Generic terms

  • Your Content Goes Here
  • Google GDN for new customers & retargeting existing customers

Ladram Bay PPC example

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