Project Description

Ladram Bay

Ladram Bay

Ladram Bay is an award winning holiday park set along East Devon Jurassic Coast. First opened to campers in 1943, the park remains family-run to this day and collected gold at the Devon Tourism Awards within the ‘Holiday Park of the Year’ category.

Tribe Digital have worked closely with Ladram Bay since 2015 to increase holiday sales online, utilising the trackability of digital to understand revenue changes, seasonality and analytics patterns to drive online business growth.

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Increase in online revenue

A significant increase in online revenue between January to December 2014 vs. 2019. By having increased visibility cross organic search, pay per click, social media and retargeting Ladram Bay have growth revenue taken via their website.

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Increase in ROI via social

Using conversion based advertising to increase holiday bookings ROI +57.2% in 2019 vs. 2018 amongst new and existing customers via Facebook and Instagram. Our campaigns identify customers who have performed certain actions from which they are served engaging creative.

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Increasing PPC bookings

Working with Ladram Bay to create brand and generic Adwords campaigns and display retargeting via the Google Display Network. Getting users to book directly via the website gives Ladram Bay the user data required to run targeted retargeting campaigns, whilst securing visitors secure their holiday at the best price versus aggregators or third parties booking sites.

Ladram Bay PPC example
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What our clients say about us

Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.

Zoe House, Ladram Bay
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