Radiance MediSpa is based in Exeter & led by Dr. Ros Debenham. It is a multi-award winning salon & clinic, most recently receiving the prestigious Medical Aesthetic Clinic of the Year in the Professional Beauty Awards 2016.
We first started working with Dr. Ros and the team in 2014, providing SEO services. Since then our role has developed and we now manage SEO, content, media planning/buying & PPC. This case study gives an overview of Radiance MediSpa’s business, the objectives that we developed with the team, the strategy we have implemented & the results achieved in the six months we have been working with them.
When we talk about digital marketing, it’s easy to assume that it’s only relevant for those who sell products online and have ecommerce functionality. This is the wrong assumption as this case study for Radiance MediSpa demonstrates.
The Internet has transformed how all businesses are discovered, researched and subsequently valued by prospective customers. This is particularly true of higher value services, where reputation is more important than convenience. Especially when recruiting that all-important new customer.
After 20 years in general practice, Dr Ros Debenham opened the Exeter based Radiance MediSpa in 2013. Radiance MediSpa offers a range of aesthetic treatments; some of which are widely available and highly competitive (e.g. Botox) and some treatments that are exclusively available at Radiance MediSpa, with the closest competitor being in London’s Harley Street.
While aesthetic treatments are core to the business, Radiance MediSpa also offers the complete wellbeing package with a hair salon, fully equipped gym and additional beauty services such as manicures/pedicures, massage and skincare products.
- Ensure Radiance MediSpa is part of the consideration set when a potential new client first starts researching aesthetic treatments online
- Reach potential clients based elsewhere in the South West who would travel for treatments only licensed in a handful of practices
- Increase the revenue streams from other services, such as the hair salon