Project Description

The Big Sheep

The Big Sheep

The Big Sheep is an allweather amusement farm park located in Abbotsham, Devon, England and featured a programme of rides, shows, animals, indoor play and events to entertain all the family.

Tribe Digital worked with The Big Sheep in the 2019 season to increase online bookings and raise attendances for events held throughout the season. By using analytics we were able to create adverts that engaged with their audience and used this to drive revenue growth via paid media.

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ROI x0

Social media retargeting

A significant increase in online revenue during the 2019 season through the use of retargeting via Facebook and Instagram. By segmenting audiences based on what ride they had viewed and whether they had gone through to checkout, Tribe Digital were able to create sets of retargeting advertising which culminated in £8.99 in revenue for every £1 in media spent (ROAS: 8.99)

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Ticket Sales

Aside from all weather family fun The Big Sheep also run events throughout the season, including Pig Stock festival, wedding shows and toddler takeovers. Tribe Digital created event based advertising to draw in local and national attendees during the 2019 season which resulted in £12.22 in revenue generated for every £1 spent in media (ROAS: 12.22).

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What our clients say about us

Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.

Zoe House, Ladram Bay
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