Content underpins all digital marketing. It has become synonymous with the online experience – it’s what we watch, what we read, what we engage with. In the context of digital marketing, content can be anything your consumer touches when they experience your brand.
What is content marketing?
Content marketing is the production and distribution of assets that represent your brand or business. This could be editorial content such as blogs posts or articles, or they could be more visual such as video and photography. We’re experts at helping you to come up with content ideas, execute content production and plan your content strategically so that it integrates seamlessly with other digital tactics such as SEO and advertising.
From product descriptions and photos that represent your brand aesthetic, to blog posts and videos demonstrating how your team embody the brand vision. However, we are also aware of the challenges of generating ideas and producing content. Especially as expectations for the rate of content generation is very high, especially on platforms such as instagram.
We have been helping brands to produce content since 2010. That’s nearly a decade of ideation and tactical implementation across a huge variety of brands and businesses. We can deliver practical plans to ensure consistently delivered that meet with your business objectives.
Communicating information succinctly or writing CTAs that pack a punch are essential and this is why effective copywriting is a necessity for digital marketing.
Images are everything in the world of social media and engaging websites. Ensure yours stand out and are fit for purpose with our photography & content creation packages.
Video should be used by anyone who operates in the online space. It communicates more in 10 seconds that any other format and can help establish the value your offer almost instantly.
Real-life events are mined for content opportunities — videos, recordings and soundbites. This article is content. If you read it online and arrive at it via a tweet or Instagram post, that is also content. Entire jobs now exist to create content to get people to look at other content. Source: Lou Stoppard, FT.com
What our clients say about us
When we launched DOSE our google presence was poor and web traffic was slow. Between Nov 18 – Oct 19, our organic traffic increased by 321% thanks to Em & Ol! The dynamic duo came to us at just the right time – equipping us with a toolkit for success that has changed our business for the better.
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