Digital Marketing Strategy
There are plenty of digital solutions depending on your goals or budget. This is why establishing a digital marketing strategy is so important. For digital marketing to work effectively, each tactic needs to work cohesively with the others and be relevant to your marketing objectives.
What is Digital Marketing Strategy?
Digital strategy is about identifying and executing digital opportunities that will increase your competitive advantage. There are so many digital marketing tactics available, it’s easy to jump straight into any one of them because you think you need it. Take time to step back and examine exactly why you want to use that channel and what you hope to gain by investing in it.
The digital landscape is so vast that it can be daunting to know where to invest time and budget. Without strategy, it’s easy to spend money in all the wrong places. We work with you to create and deliver a digital marketing strategy that establishes a set of common goals and gives your business a vision for its online presence and how to achieve it.
Our approach to your strategy
Define your marketing objectives and benchmark current KPIs.
Develop a strategy outlining how each tactic will be measured.
Roll out the content, watch how it performs and optimise.
Refine the approach and drive down the cost of conversion.
Define your objectives! With so many solutions and platforms available, it’s easy to spend money and time in all the wrong places if you don’t have a strategy.
What our clients say about us
When we launched DOSE our google presence was poor and web traffic was slow. Between Nov 18 – Oct 19, our organic traffic increased by 321% thanks to Em & Ol! The dynamic duo came to us at just the right time – equipping us with a toolkit for success that has changed our business for the better.
Ready to talk?
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