SEO tactics and approaches are regularly changing. This is particularly true when it comes to on-page SEO. We ensure the latest best-practice techniques are employed so that you can get the best results.
We focus on three key areas:
– Crawler / Bot Accessibility
– UX (User Experience)
– Content / Value to user
BENEFITS OF ON-PAGE SEO
The benefits of basic on-page SEO is that it will help your website to be crawled and indexed by a search engine. Even if broader, interest or content based SEO is not a key part of your digital marketing strategy, on-page SEO is essential for users to find even the simple things such as your website when they type in your exact business name.
Once the technical aspects have been addressed and your site is secure, speedy and well structured, we can look into the strategic aspect of website content. This is where we can have some fun and build out the pages of your website.
OPTIMISED FOR INTENT
This is key for having a website that performs. Optimising for intent refers to thinking clearly about what you want your visitor to do from the moment they find you in search results, right through to conversion.
For example, when you type in a search query and the results come in – look at the top three results. The copy should be clear and informative, telling you exactly what to expect on that link before you have even clicked through. When you do click through, there will be clear calls to action such as ‘Buy’, ‘Read’ or ‘Click for more’ strategically placed so that you are on a clear journey. The best websites are the ones that don’t send you around in circles, effective on-page SEO is a key starting point for ensuring this.
On-page SEO is straight forward when you know how and can be implemented as part of a comprehensive SEO audit or undertaken as a project to establish the basics.