Remarketing (also known as retargeting) is a digital marketing strategy that involves serving highly targeted ads to users who have already visited or taken a specific action (eg: added a item to basket) on your website. Remarketing can be carried out on YouTube, Google Ads or applied to Facebook and Instagram.

WHY IS RETARGETING USEFUL?

Retargeting is a useful tool for serving highly relevant adverts that can help convert users to purchase or take action. By using data intelligently, we can tailor creative and copy to exact phase of the consumer journey and ensuring we are only passing on relevant information to the customer. This is good because by keeping ads relevant, they are more likely to be interacted with, which is means the advertiser is getting good value from their media investment.

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THE POWER OF THE PIXEL

Retargeting is made possible using a pixel, which is simply a javascript tag that is placed in certain areas of a website and allows us to track specific user actions. These include actions on the website such as clicks, adds to cart, completed checkouts and time spent on a page. Based on the user behaviour across your website, we can create custom audiences with specific product images, copy and calls to action.

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Retargeting is one of the most effective ways you can capture sales from users that already have high intent to purchase. We ensure our adverts are relevant, engaging and an effective element of your media plan.

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Tribe Digital helped me set up a new website, which has been very successful for my company. Ollie was very efficient and helpful and assisted me throughout the process. Whenever I need to make further improvements they act swiftly and effectively’.

Paul Dowen - East Devon Surveyors

Myles Hopper Website Testimonial Image

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper - Mindful Chef

Dr Ros Debenham Testimonial Profile

I always say “ You don’t know what you don’t know” & when it comes to digital marketing Emily & Ollie were able to explain what they could do for our business & how in a very easily understood manner. The follow up & reporting along the way have given us the confidence to continue with them. We have had amazing exposure & our business has really taken off.

Ros Debenham - Radiance MediSpa
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