Until recently, Google Ads was known as AdWords and is often referred to as PPC. Google Ads is the central advertising platform that enables you to run key direct response advertising. This includes PPC, Google Shopping, GDN (Google Display Network) and YouTube Advertising.

Creating successful campaigns through Google Ads is an art as much as it is a science. It requires the creativity to compose compelling online adverts, an analytical mind to make sure they appear in the right places and deep strategic and user experience knowledge to create landing pages that guide conversion.

ARE GOOGLE ADS THE SAME AS PPC?

In short, no. PPC is one format out of a range of Google Ads products. It it well known and often confused because it was one of the first formats available when google started to roll our paid search.

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BENEFITS OF INTEGRATED ANALYTICS

Google Ads also integrates with other products such as Google Analytics, Google Tag Manager, Webmaster Tools & Google Merchant Centre. These platforms enable the creation of specific audiences for remarketing, product data feeds and more granular ecommerce attribution.

SCALABLE BUDGETS

We’re used to working with budgets of all sizes to deliver results. The beauty of Google Ads is that the production cost is relatively low and they can be switched off or scaled up at short notice. We do recommend, as with all digital marketing that you try to keep it consistant.

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Google Ads is an excellent, scalable platform if you are looking to invest in digital media. We will work with you to develop a comprehensive strategy, taking into account your business goals, existing SEO and content plans.

LET’S CHAT ABOUT GOOGLE ADS

Paul-Dowen-Testimonial-image-Tribe-Digital

Tribe Digital helped me set up a new website, which has been very successful for my company. Ollie was very efficient and helpful and assisted me throughout the process. Whenever I need to make further improvements they act swiftly and effectively’.

Paul Dowen - East Devon Surveyors

Myles Hopper Website Testimonial Image

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper - Mindful Chef

Dr Ros Debenham Testimonial Profile

I always say “ You don’t know what you don’t know” & when it comes to digital marketing Emily & Ollie were able to explain what they could do for our business & how in a very easily understood manner. The follow up & reporting along the way have given us the confidence to continue with them. We have had amazing exposure & our business has really taken off.

Ros Debenham - Radiance MediSpa
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GOOGLE ADS: CLIENTS & CASE STUDIES

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