ARE GOOGLE ADS THE SAME AS PPC?
In short, no. PPC is one format out of a range of Google Ads products. It it well known and often confused because it was one of the first formats available when google started to roll our paid search.
BENEFITS OF INTEGRATED ANALYTICS
Google Ads also integrates with other products such as Google Analytics, Google Tag Manager, Webmaster Tools & Google Merchant Centre. These platforms enable the creation of specific audiences for remarketing, product data feeds and more granular ecommerce attribution.
We’re used to working with budgets of all sizes to deliver results. The beauty of Google Ads is that the production cost is relatively low and they can be switched off or scaled up at short notice. We do recommend, as with all digital marketing that you try to keep it consistant.
Google Ads is an excellent, scalable platform if you are looking to invest in digital media. We will work with you to develop a comprehensive strategy, taking into account your business goals, existing SEO and content plans.