Search Engine Optimization (SEO) is a key tactic of digital marketing. Put simply, effective SEO improves the way in which your business is found and represented in search results. Indexing higher for specific keywords and ensuring that your copy is impactful will drive more traffic to your website. With over 40,000 U.K. search queries per second, ranking higher for specific words can be transformational.

WHAT IS SEO?

SEO can help Google and other search engines to prioritise your website and help it to rank higher over time. However, Search Engines move the goalposts all the time, introducing new ways to ensure only the best content is shared with it’s users. However, there are generally two things that you need to get right – Relevance and Authority.

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RELEVANCE

Search Engines only want to serve their users the best results from their query. Is your website easy to navigate, not just from a user perspective but from an algorithm perspective? Getting the balance right between making your site technically sound and yet still interesting to the user is why SEO is a bit of an art. You need to structure the site so that it is easy to crawl – providing text with relevant keywords and information on each page – while also ensuring that it isn’t too text heavy, repetitive or dull.

AUTHORITY

If your website is structured correctly and packed with stuff that makes it interesting/useful/good, the chances are that other websites will link to it and that your users will have a great experience. Each of these signals help to establish your website authority. They act as a vote of confidence about your website so that it has more ‘authority’, which is a significant factor in determining where you rank.

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Both relevance and authority are very hard to fake on a website. It takes time, consistency and technical knowledge to get right. In conclusion, ‘Search Engine Optimisation’ is actually just a term for a collection of digital tactics – web development, content creation, social media, PR, etc – that will collectively help to get you better search results.

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EVERYTHING WE DO CONSIDERS THE DEVICE IT WILL BE VIEWED ON. WE ALL USE OUR PHONES FIRST, COMPUTERS SECOND AND THIS IS THE APPROACH WE TAKE WITH DIGITAL MARKETING. MOBILE-CENTRIC MARKETING CONSIDERS THINGS LIKE THE FONTS WE USE, THE ACCENT COLOURS & USER EXPERIENCE FROM WEB TO APP OR VICE VERSA.

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Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.

Zoe House - Ladram Bay

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Tribe Digital helped me set up a new website, which has been very successful for my company. Ollie was very efficient and helpful and assisted me throughout the process. Whenever I need to make further improvements they act swiftly and effectively’.

Paul Dowen - East Devon Surveyors

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The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper - Mindful Chef

Dr Ros Debenham Testimonial Profile

I always say “ You don’t know what you don’t know” & when it comes to digital marketing Emily & Ollie were able to explain what they could do for our business & how in a very easily understood manner. The follow up & reporting along the way have given us the confidence to continue with them. We have had amazing exposure & our business has really taken off.

Ros Debenham - Radiance MediSpa
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Web Design & Development

WE HAVE EXTENSIVE EXPERIENCE WITH DIFFERENT CMS PLATFORMS & WHAT MAKES A GOOD USER EXPERIENCE ON A WEBSITE. THIS IS VERY USEFUL KNOWLEDGE WHEN IT COMES TO DIGITAL MARKETING.

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HOWEVER, WE DON’T REALLY SPECIALISE IN CUSTOM CODE, INTEGRATION WITH IT SYSTEMS OR BESPOKE TEMPLATES. WE HAVE A GREAT PARTNERSHIP WITH WEB DEVELOPMENT SPECIALISTS AND CAN CERTAINLY POINT YOU IN THE RIGHT DIRECTION IF THIS IS WHAT YOU’RE LOOKING FOR.

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