If you are a local business that wants to get noticed in search engines and generate more customers, you need to understand Local SEO. Ranking organically for a specific geographic area isn’t too complicated. Too excel at local SEO you just need to make a few concerted steps in order to be effective and to take advantage of the local online demand for your products or services.


SEO tactics and approaches are regularly changing but a few considered steps can help to seriously increase your search engine visibility. Many local businesses simply don’t bother but if you’re Exeter based, then you need Exeter traffic. Visits from elsewhere due to broader keyword visibility may boost your visitor numbers but in reality your location may put them off. So, local SEO works to find improvements to ensure your services are found in a specific geographic area.

To help customers find you, we look at four key areas:

  • Check your business model (bricks & mortar with one location, bricks & mortar with multiple locations, working from home, operating from one location to a wider service area, etc) then ensure it complies with Google’s guidelines.
  • Develop a content strategy to strengthen your website because the quality of the website directly impacts how much value Google gives you on the automated local listing in search results.
  • Develop a plan to encourage reviews across your digital footprint
  • Examine your social media presence and strategy

Local SEO is straight forward when you know how and can be implemented as part of a comprehensive SEO audit or undertaken as a project to establish the basics.


SEO Retainer

  • Ongoing SEO maintenance
  • Content updates & recommendations
  • Suitable for all businesses

SEO Audit

from£1200per project
  • In-depth SEO audit
  • On-page, off-page, competitor analysis, technical changes & content recommendations
  • Suitable for business that have not done SEO before or updated for a year or more

SEO Consultancy

from£50per hour
  • Guides for in-house teams
  • Content best-practice workshops
  • Technical help


Tribe Digital helped me set up a new website, which has been very successful for my company. Ollie was very efficient and helpful and assisted me throughout the process. Whenever I need to make further improvements they act swiftly and effectively’.

Paul Dowen - East Devon Surveyors

Myles Hopper Website Testimonial Image

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper - Mindful Chef

Dr Ros Debenham Testimonial Profile

I always say “ You don’t know what you don’t know” & when it comes to digital marketing Emily & Ollie were able to explain what they could do for our business & how in a very easily understood manner. The follow up & reporting along the way have given us the confidence to continue with them. We have had amazing exposure & our business has really taken off.

Ros Debenham - Radiance MediSpa