SEO tactics and approaches are regularly changing but a few considered steps can help to seriously increase your search engine visibility. Many local businesses simply don’t bother but if you’re Exeter based, then you need Exeter traffic. Visits from elsewhere due to broader keyword visibility may boost your visitor numbers but in reality your location may put them off. So, local SEO works to find improvements to ensure your services are found in a specific geographic area.
To help customers find you, we look at four key areas:
- Check your business model (bricks & mortar with one location, bricks & mortar with multiple locations, working from home, operating from one location to a wider service area, etc) then ensure it complies with Google’s guidelines.
- Develop a content strategy to strengthen your website because the quality of the website directly impacts how much value Google gives you on the automated local listing in search results.
- Develop a plan to encourage reviews across your digital footprint
- Examine your social media presence and strategy
Local SEO is straight forward when you know how and can be implemented as part of a comprehensive SEO audit or undertaken as a project to establish the basics.