Search MarketingSEM

Search Marketing or Search Engine Marketing (SEM) is the practice of increasing website visibility in search engines in order to drive more relevant traffic to the site through either organic and/or paid media efforts, also known as SEOPPC or Google Shopping.

Tell me more about Search Marketing tactics

You’re probably on this page because you’re not sure if you need SEO, PPC, Google Shopping or a blend of all three search marketing tactics to make your business stand out. We provide a tailored search marketing strategy for each of our clients to ensure high-quality, relevant work that delivers results.

If you’re not sure where to start, read more about the different tactics and give us a call to discuss your ambitions.

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SEO

SEO is the practice of search engine optimisation, a blend of technical changes, keyword research and effective copywriting to help encourage visibility and click-through in organic search results. Organic search results are the listings in search engines that are not adverts and do not have a media budget. Organic search listings are generally viewed as more trustworthy by consumers.

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PPC

PPC is short for Pay-Per-Click; text adverts that are visible for relevant, pre-agreed search terms or keywords and you only pay the media cost if someone clicks on the ad. This format is particularly useful for service based businesses. This search tactic gives you a lot of control on what you are visible for but it must be consistently optimised from a copy-writing and bid-management perspective in order to remain cost-efficient and effective.

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Google Shopping

Google shopping is a great search marketing tactic for ecommerce businesses. It works in a similar way to PPC, except there is a photo of your product instead of text. Unlike PPC, visibility is not guided by specific keywords or search terms. Instead the relevancy of your product is decided by Google based on how your product has been categorised and set up in a platform called Google Merchant Centre.

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More about search marketing tools…

When it comes to search marketing Google is the market leader with a 87% U.K market share. This dominance is supported by an ecosystem of products that enable advertisers to setup, tag, track, advertise, fix and improve their search marketing. To help you understand the products that we use for our clients we have put together some product guides.

Merchant Center explained
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Merchant Center is part of the Google ecosystem and allows advertisers to manage and submit product data from their website to Google, before that data is displayed as adverts within Google Ads. Product data will vary depending on numerous factors and Merchant Center is the means by which Google standardised that data for ecommerce websites.

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Tag Manager explained
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Being able to relay results of digital marketing comes down to data. Regardless of platform, device or sector, being able to understand what users are doing on your site and the value it brings is essential to modern marketing. Google Analytics provides plenty of important insights but by using it in conjunction with Google Tag Manager we’re able to collect even more.

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Digital Marketing for eCommerce

Developing e-commerce efficiency is our specialty. We can provide conversion rate optimisation (CRO) and apply a combination of performance media, CRM and brand storytelling to maximise sales.

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What our clients say about us

Tribe Digital helped me set up a new website, which has been very successful for my company. Ollie was very efficient and helpful and assisted me throughout the process. Whenever I need to make further improvements they act swiftly and effectively.

Paul Dowen, East Devon Surveyors

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper, Mindful Chef
You don’t know what you don’t know” & when it comes to digital marketing Emily & Ollie were able to explain what they could do for our business & how in a very easily understood manner. The follow up & reporting along the way have given us the confidence to continue with them. We have had amazing exposure & our business has really taken off.
Ros Debenham, Radiance MediSpa
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Digital Marketing for Startups

We have worked with startups since 2015 and understand the complexity and constraints of launching a new organisation. We can help support your digital marketing ambitions and drive growth.

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