Search Engine OptimisationSEO

Search Engine Optimisation (SEO) is a key tactic of search marketing. Put simply, effective SEO improves the way in which your business is found and represented in organic search results. A search engine is essentially a website that you query with requests and it replies with a list of results, links, images to web pages that hopefully answer your initial question. As the end user, have you ever stopped to think what’s behind that list of results? Let us explain.

SEO graphic tribe digital
SEO Audit

An SEO audit is a good place to start if you haven’t kept on top of your organic web traffic over the past couple of years.

Off-page SEO

Off-page SEO is also known as ‘link-building’, involves getting external websites to link back to you website in a relevant way.

On-page SEO

Technical changes on your website. This includes things such as title tags, meta data, XML sitemaps, website structure & more.

Keyword Research

Do you know what your customers are looking for and the terms or phrases that hold purchase intent? If the answer is no, let’s chat.


Great copywriting is essential in SEO. Impactful long and short form copy, as well as editorial planning are all things we can help with.

Local Search

Quality over quantity – especially when it comes to traffic. If you need to cover a specific geographic area, we can help with that.


What is SEO?

SEO helps people to find your website in Google and other search engines. We help to structure your website content and help it to rank higher in search engine results pages (SERPs) over time. Search Engines are constantly changing their algorithms to improve their service and provide the best answers to a search query, consequently we also have to adapt to the latest SEO techniques and best-practice. However, there are generally two things that you need to get right.


Search Engines only want to serve their users the best results from their query. Is your website easy to navigate, not just from a user perspective but from an algorithm perspective? Getting the balance right between making your site technically sound and yet still interesting to the user is why SEO is a bit of an art. You need to structure the site so that it is easy to crawl – providing text with relevant keywords and information on each page – while also ensuring that it isn’t too text heavy, repetitive or dull.


If your website is structured correctly and packed with stuff that makes it interesting/useful/good, the chances are that other websites will link to it and that your users will have a great experience. Each of these signals help to establish your website authority. They act as a vote of confidence about your website so that it has more ‘authority’, which is a significant factor in determining where you rank.

Both relevance and authority are very hard to fake on a website. It takes time, consistency and technical knowledge to get right. In conclusion, ‘Search Engine Optimisation’ is actually just a term for a collection of digital tactics – web development, content creation, social media, PR, etc – that will collectively help to get you better search results.

Tools we use

More about search marketing tools

When it comes to search marketing Google is the market leader with a 87% U.K market share. This dominance is supported by an ecosystem of products that enable advertisers to setup, tag, track, advertise, fix and improve their search marketing. To help you understand the products that we use for our clients we have put together some product guides.

Google Ads explained

Until recently, Google Ads was known as AdWords and is often mistakenly referred to as PPC. Google Ads is the central advertising platform that enables you to run key direct response advertising. This includes Pay Per Click (PPC), Google Shopping, GDN (Google Display Network) and YouTube Advertising.

Search Console explained

Until 2015 when it was referred to as Webmaster Tools, Google Search Console allows webmasters to track and manage a websites stats. GSC data differs from Google Analytics as it provides technicals features like speed testing, XML sitemaps preferences, schema formatting and minimising errors like 404’s.

Merchant Center explained

Merchant Center is part of the Google ecosystem and allows advertisers to manage and submit product data from their website to Google, before that data is displayed as adverts within Google Ads. Product data will vary depending on numerous factors and Merchant Center is the means by which Google standardised that data for ecommerce websites.

Tag Manager explained

Being able to relay results of digital marketing comes down to data. Regardless of platform, device or sector, being able to understand what users are doing on your site and the value it brings is essential to modern marketing. Google Analytics provides plenty of important insights but by using it in conjunction with Google Tag Manager we’re able to collect even more.


Increased visibility

With over 40,000 U.K. search queries per second, ranking higher for specific groups of keywords can have a transformational effect on traffic, sales and ultimately revenue.


What our clients say about us

Tribe Digital helped me set up a new website, which has been very successful for my company. Ollie was very efficient and helpful and assisted me throughout the process. Whenever I need to make further improvements they act swiftly and effectively.

Paul Dowen, East Devon Surveyors

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper, Mindful Chef
You don’t know what you don’t know” & when it comes to digital marketing Emily & Ollie were able to explain what they could do for our business & how in a very easily understood manner. The follow up & reporting along the way have given us the confidence to continue with them. We have had amazing exposure & our business has really taken off.
Ros Debenham, Radiance MediSpa

Digital Marketing for Startups

We have worked with startups since 2015 and understand the complexity and constraints of launching a new organisation. We can help support your digital marketing ambitions and drive growth.


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