Search Engine OptimisationSEO
An SEO audit is a good place to start if you haven’t kept on top of your organic web traffic over the past couple of years.
Technical changes on your website. This includes things such as title tags, meta data, XML sitemaps, website structure & more.
Off-page SEO is also known as ‘link-building’, involves getting external websites to link back to you website in a relevant way.
Great copywriting is essential in SEO. Impactful long and short form copy, as well as editorial planning are all things we can help with.
Do you know what your customers are looking for and the terms or phrases that hold purchase intent? If the answer is no, let’s chat.
Quality over quantity – especially when it comes to traffic. If you need to cover a specific geographic area, we can help with that.
What is SEO ?
SEO helps people to find your website in Google and other search engines. We help to structure your website content and help it to rank higher in search engine results pages (SERPs) over time. Search Engines are constantly changing their algorithms to improve their service and provide the best answers to a search query, consequently we also have to adapt to the latest SEO techniques and best-practice. However, there are generally two things that you need to get right.
Search Engines only want to serve their users the best results from their query. Is your website easy to navigate, not just from a user perspective but from an algorithm perspective? Getting the balance right between making your site technically sound and yet still interesting to the user is why SEO is a bit of an art. You need to structure the site so that it is easy to crawl – providing text with relevant keywords and information on each page – while also ensuring that it isn’t too text heavy, repetitive or dull.
If your website is structured correctly and packed with stuff that makes it interesting/useful/good, the chances are that other websites will link to it and that your users will have a great experience. Each of these signals help to establish your website authority. They act as a vote of confidence about your website so that it has more ‘authority’, which is a significant factor in determining where you rank.
Both relevance and authority are very hard to fake on a website. It takes time, consistency and technical knowledge to get right. In conclusion, ‘Search Engine Optimisation’ is actually just a term for a collection of digital tactics – web development, content creation, social media, PR, etc – that will collectively help to get you better search results.
With over 40,000 U.K. search queries per second, ranking higher for specific words can be transformational.
More about search marketing tools…
When it comes to search marketing Google is the market leader with a 87% U.K market share. This dominance is supported by an ecosystem of products that enable advertisers to setup, tag, track, advertise, fix and improve their search marketing. To help you understand the products that we use for our clients we have put together some product guides.
Google Ads explained
Until recently, Google Ads was known as AdWords and is often mistakenly referred to as PPC. Google Ads is the central advertising platform that enables you to run key direct response advertising. This includes Pay Per Click (PPC), Google Shopping, GDN (Google Display Network) and YouTube Advertising.
Search Console explained
Until 2015 when it was referred to as Webmaster Tools, Google Search Console allows webmasters to track and manage a websites stats. GSC data differs from Google Analytics as it provides technicals features like speed testing, XML sitemaps preferences, schema formatting and minimising errors like 404’s.
Merchant Center explained
Merchant Center is part of the Google ecosystem and allows advertisers to manage and submit product data from their website to Google, before that data is displayed as adverts within Google Ads. Product data will vary depending on numerous factors and Merchant Center is the means by which Google standardised that data for ecommerce websites.
Tag Manager explained
Being able to relay results of digital marketing comes down to data. Regardless of platform, device or sector, being able to understand what users are doing on your site and the value it brings is essential to modern marketing. Google Analytics provides plenty of important insights but by using it in conjunction with Google Tag Manager we’re able to collect even more.
What our clients say about us
When we launched DOSE our google presence was poor and web traffic was slow. Between Nov 18 – Oct 19, our organic traffic increased by 321% thanks to Em & Ol! The dynamic duo came to us at just the right time – equipping us with a toolkit for success that has changed our business for the better.
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