Off-page SEO or ‘off-site’ SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). It is the SEO practice that helps build your website profile by engineering links and content, back to your site.
What is off-page SEO in 2020 ?
Search algorithms and ranking factors are constantly changing but relevance, trustworthiness and authority are all factors that contribute to a page being ranked highly. Effective off-page SEO affords a website these key ranking-factors because quality links back to your website act as signals that your website is useful and relevant. This is why off-page SEO is a useful SEO technique.
Benefits of off-page SEO
The benefits of basic off-page SEO is that it will help your website to be recognised as relevant and an authority on the topic/product/industry. A recent study carried out by Moz, the industry authority on search, indicated that off-page SEO affects over 50% of the ranking factors of a website.
Each back link is the digital equivalent to a word-of-mouth recommendation. However, it is not as simple as placing links back to your website on as many sites as possible. Instead, a thorough look at your existing backlinks and a well researched outreach strategy should be considered to avoid a spammy approach link-building.
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What our clients say about us
Tribe Digital helped me set up a new website, which has been very successful for my company. Ollie was very efficient and helpful and assisted me throughout the process. Whenever I need to make further improvements they act swiftly and effectively.
The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.
You don’t know what you don’t know” & when it comes to digital marketing Emily & Ollie were able to explain what they could do for our business & how in a very easily understood manner. The follow up & reporting along the way have given us the confidence to continue with them. We have had amazing exposure & our business has really taken off.
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