Social media should be just that, social. We prefer to avoid simply out-spending the customer and to really think about how you can engage and converse with your audience. Organic reach for brands on channels such as Facebook is like water in the desert. It’s essential but it’s hard to get. In order to maximise organic visibility in newsfeeds, there needs to be a clear content marketing strategy and paid social media support. We know it can be overwhelming to know where to start or how to allocate resources when you’re on a budget but we’re experts in establishing social media platforms and creating a community that will digitally spread the word of your business.

WHAT IS SOCIAL MEDIA MARKETING?

Social media marketing is essentially using the social media platforms we have in our personal lives for commercial benefits. We’ve been helping brands navigate social, combining leading research with technical know-how to deliver social-first strategies and campaigns. Social media is not instantaneous, it’s a long term investment in building your community, engaging with it consistently and cultivating an audience that is loyal to your brand/product/vision. Social media can be frustrating and time consuming from a business perspective but if you stick with it, it can also be your best business asset.

Tribe-text-Icon

HOW CAN I GROW MY SOCIAL MEDIA CHANNELS?

This is one of our most commonly asked questions. There is no magic formula that can deliver 10,000 quality followers quickly BUT there are ways you can get there a little faster. It essentially boils down to three key components:

AUTHENTICTY

It’s very hard to fake authenticity & win long term as a brand on social media. You can’t appeal to everyone so stop trying. Instead, make sure you really appeal to that smaller, more niche group that really matter because these are the people who will become a valuable part of your online community. Authenticity comes from having the confidence to be true to the business values regardless of broader trends and external societal pressures. So don’t post something just because you think you should, post it because that image is truly relevant to your ethos. Your content should always relate back to your specific business so that your audience knows what to expect and understand why they are following you.

CONSISTENCY

Succeeding in social media is also about consistency. Consistency with the quantity you post and the quality of what you post. Posting content on a regular schedule not only helps your profile rank on the algorithm but it also keeps your audience informed on a regular basis. The hard part is coming up with good quality content on a regular basis, this is where defining your visual identity becomes useful. Having a clear visual aesthetic will help you know immediately if something is or isn’t relevant for your brand. It’s better to post three times a week with good content than to post everyday with mediocre drivel.

REACH

So you’re posting quality content on a regular basis but you’re stuck in a rut with who is seeing it. This is because less than 20% of all the content published by people that we follow is actually seen by us and this is where hashtags and social media advertising come in. Getting more people to see your content by paying for impressions is now essential for growing a channel. Money alone won’t help you though, we also always need to consider authenticity and consistency.

Tribe-text-Icon

We can help you to audit, strategise and create your content calendar, as well as assist with the implementation and management of social media. If you want to take this in house, Tribe Digital can provide full social media training from the basic skills of social media, producing best practice guidelines to the more advanced social strategies. Alternatively, we can help with resourcing and keep your pages ticking along.

Want us to help with social?

SOCIAL MEDIA: CLIENTS & CASE STUDIES

Ladram-Bay-Logo

Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.

Zoe House - Ladram Bay

Paul-Dowen-Testimonial-image-Tribe-Digital

Tribe Digital helped me set up a new website, which has been very successful for my company. Ollie was very efficient and helpful and assisted me throughout the process. Whenever I need to make further improvements they act swiftly and effectively’.

Paul Dowen - East Devon Surveyors

Myles Hopper Website Testimonial Image

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper - Mindful Chef

Dr Ros Debenham Testimonial Profile

I always say “ You don’t know what you don’t know” & when it comes to digital marketing Emily & Ollie were able to explain what they could do for our business & how in a very easily understood manner. The follow up & reporting along the way have given us the confidence to continue with them. We have had amazing exposure & our business has really taken off.

Ros Debenham - Radiance MediSpa
LET’S START A PROJECT!