Influencer marketing is a form of social media marketing involving digital endorsements from people and organisations who possess an expert level of knowledge and/or social influence in their respective fields. It is also a key part of off-page SEO strategy, where the links on content from other websites pass on equity to your website.

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What is influencer marketing ?

Influencer marketing refers to the process of partnering with the owners of blogs, websites and / or social channels to promote a product or service. An ‘influencer’ is a broad term but is typically used to describe individuals or groups with knowledge or expertise within a particular area. The key to this marketing is finding the right influencers for your brand – after all the social audience of a interior blogger is unlikely to engage effectively if they post content is makeup.

When brands collaborate with an (good) influencer they are getting access to a loyal and engaged following within a relevant target market. This type of marketing is not applicable to all business sectors and typically works best for product or experiential brands, particularly those within a low to medium price range.

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Digital PR

Working with influencers can help produce more content for your brand with added credibility. This content can be shared on your platform and theirs.

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Off-page SEO

Off-page SEO is also known as ‘link-building’ or ‘back links’. It involves getting relevant and complimentary websites to link to your business.

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Content

Content underpins all aspects of digital marketing. It has become synonymous with the online experience – it’s what we watch, read – what we engage with.

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The U.K has 45 million social media users, 39 million of which use mobile devices to view. This means 67% of the U.K population can potential be advertising to via social media channels.

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What our clients say about us

When we launched DOSE our google presence was poor and web traffic was slow. Between‪ Nov 18 – Oct 19‬, our organic traffic increased by 321% thanks to Em & Ol! The dynamic duo came to us at just the right time – equipping us with a toolkit for success that has changed our business for the better.

Hettie Holmes, DOSE
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