Influencer marketing is a form of social media marketing involving digital endorsements from people and organisations who possess an expert level of knowledge and/or social influence in their respective fields. It is also a key part of off-page SEO strategy, where the links on content from other websites pass on equity to your website.
What is influencer marketing ?
Influencer marketing refers to the process of partnering with the owners of blogs, websites and / or social channels to promote a product or service. An ‘influencer’ is a broad term but is typically used to describe individuals or groups with knowledge or expertise within a particular area. The key to this marketing is finding the right influencers for your brand – after all the social audience of a interior blogger is unlikely to engage effectively if they post content is makeup.
When brands collaborate with an (good) influencer they are getting access to a loyal and engaged following within a relevant target market. This type of marketing is not applicable to all business sectors and typically works best for product or experiential brands, particularly those within a low to medium price range.
Working with influencers can help produce more content for your brand with added credibility. This content can be shared on your platform and theirs.
Off-page SEO is also known as ‘link-building’ or ‘back links’. It involves getting relevant and complimentary websites to link to your business.
Content underpins all aspects of digital marketing. It has become synonymous with the online experience – it’s what we watch, read – what we engage with.
The U.K has 45 million social media users, 39 million of which use mobile devices to view. This means 67% of the U.K population can potential be advertising to via social media channels.
What our clients say about us
When we launched DOSE our google presence was poor and web traffic was slow. Between Nov 18 – Oct 19, our organic traffic increased by 321% thanks to Em & Ol! The dynamic duo came to us at just the right time – equipping us with a toolkit for success that has changed our business for the better.
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