WHAT IS A SOCIAL MEDIA AUDIT?
A social media audit, just like an SEO audit, is a check up on your social media platforms to ensure they are performing at their best. Social media platforms such as Facebook, Instagram & LinkedIn change regularly, evolving to better suit the needs of it’s audience. All too often, business pages are not updated to reflect this and common practices such as best-practice use of hashtags, how your products are integrated or even effective tracking can fall behind. We also look at practices such as community management, advertising strategy and influencer marketing to ensure you’re not missing a trick and representing your brand in line with modern social media etiquette.
BENEFITS OF EXTERNAL SOCIAL MEDIA EXPERTISE
Even if you have an excellent team in place, sometimes it’s difficult to get perspective because you’re too close to the day to day. Fresh eyes can help spot gaps in your social strategy, quickly identifying things that often get overlooked out of habit. We also add value because we work with a range of different businesses, learning from each one and able to bring tried and tested processes with us that may help with social media management and planning.
WHAT’S THE BEST WAY TO MANAGE SOCIAL MEDIA?
The best way to manage social media really depends on the business but generally we recommend starting with a clearly defined social media strategy and keeping the community management in-house (if possible) because the team on the ground will be best placed to answer questions and utilise their industry knowledge. We then recommend certain processes to regularly reviews and analyse the success of the social media strategy and how it can be improved
WHAT DOES SUCCESSFUL SOCIAL MEDIA LOOK LIKE?
Successful social media is very subjective to that particular business. We always suggest defining the KPIs at the beginning so that you have a benchmark and a clear starting point to build on. One thing to note is that numbers aren’t everything. It’s better to have a small but highly engaged audience that you can tap into initially before working on ways to grow it. Many companies see sales revenue alone as a defining point of success but it’s worth noting that social is rarely an exercise in direct sales. Often social media serves as a long-term brand awareness, community or customer service tool that elevates your brand from the competition without direct sales data.
There are lots of things to consider with social media, including what you’re going to say, who is going to say it & how they will deliver that message. We are experts at working with businesses to help identify the best processes for them in everything from content planning & production to reporting and people management.