Social Media Management refers to how you effectively manage social media either in-house or with our help. We prefer to start by planning a social media strategy to determine what it is you want to get from social and how much resource you can spend on spend on it. Then we develop an achievable plan to implement the strategy and work with you to define the KPIs your business needs, pulling them into a useful report

WHAT IS A SOCIAL MEDIA AUDIT?

A social media audit, just like an SEO audit, is a check up on your social media platforms to ensure they are performing at their best. Social media platforms such as Facebook, Instagram & LinkedIn change regularly, evolving to better suit the needs of it’s audience. All too often, business pages are not updated to reflect this and common practices such as best-practice use of hashtags, how your products are integrated or even effective tracking can fall behind. We also look at practices such as community management, advertising strategy and influencer marketing to ensure you’re not missing a trick and representing your brand in line with modern social media etiquette.

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BENEFITS OF EXTERNAL SOCIAL MEDIA EXPERTISE

Even if you have an excellent team in place, sometimes it’s difficult to get perspective because you’re too close to the day to day. Fresh eyes can help spot gaps in your social strategy, quickly identifying things that often get overlooked out of habit. We also add value because we work with a range of different businesses, learning from each one and able to bring tried and tested processes with us that may help with social media management and planning.

WHAT’S THE BEST WAY TO MANAGE SOCIAL MEDIA?

The best way to manage social media really depends on the business but generally we recommend starting with a clearly defined social media strategy and keeping the community management in-house (if possible) because the team on the ground will be best placed to answer questions and utilise their industry knowledge. We then recommend certain processes to regularly reviews and analyse the success of the social media strategy and how it can be improved

WHAT DOES SUCCESSFUL SOCIAL MEDIA LOOK LIKE?

Successful social media is very subjective to that particular business. We always suggest defining the KPIs at the beginning so that you have a benchmark and a clear starting point to build on. One thing to note is that numbers aren’t everything. It’s better to have a small but highly engaged audience that you can tap into initially before working on ways to grow it. Many companies see sales revenue alone as a defining point of success but it’s worth noting that social is rarely an exercise in direct sales. Often social media serves as a long-term brand awareness, community or customer service tool that elevates your brand from the competition without direct sales data.

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There are lots of things to consider with social media, including what you’re going to say, who is going to say it & how they will deliver that message. We are experts at working with businesses to help identify the best processes for them in everything from content planning & production to reporting and people management.

Social Media Retainer

from£250monthly
  • Content planning
  • Reports & Analysis
  • Community management

Social Media Audit

from£150per project
  • In-depth Social Media audit
  • Page set-up, competitor analysis & content review
  • Community management best-practice

Social Media Consultancy

from£50per hour
  • Social Media guides for in-house teams
  • Content best-practice workshops
  • Technical help or advice with specific platforms

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Tribe Digital helped me set up a new website, which has been very successful for my company. Ollie was very efficient and helpful and assisted me throughout the process. Whenever I need to make further improvements they act swiftly and effectively’.

Paul Dowen - East Devon Surveyors

Myles Hopper Website Testimonial Image

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper - Mindful Chef

Dr Ros Debenham Testimonial Profile

I always say “ You don’t know what you don’t know” & when it comes to digital marketing Emily & Ollie were able to explain what they could do for our business & how in a very easily understood manner. The follow up & reporting along the way have given us the confidence to continue with them. We have had amazing exposure & our business has really taken off.

Ros Debenham - Radiance MediSpa
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