Analytics & Data

Your web analytics are important, regardless of the size of your business. Website analytics provide you with visitors’ data which can be used to optimise your website UX, produce relevant content for search marketing and adjust advertising strategy to reflect user behaviour.

Usually there are several other sources of data that need to be analysed alongside your website analytics. These include email tracking, advertising and social media data. We can aggregate data and pull it into a streamlined, tailored report using premium analytics software. Being able to identify what users are doing on your website and which channels are the most valuable, enables a business to make intelligent decisions that grow your digital footprint and ultimately produce more high quality leads, sales or subscriptions.


Improving the quality of visitors, the volume of sales and revenue then building on this to understanding the behaviour of users that didn’t purchase.


Dashboards that are highly customisable, functional and easy for you to use. Take the hassle out of reporting by pulling your data into a single location.


Tell me more about analytics and reporting

Everyone has Analytics, but not everyone is really using Analytics. Whether you’re looking for training or consultancy, we can help you make the most of the data available by ensuring it is tracking conversions and key events correctly.

Conversion rate optimisation (CRO)

Make the most of every click. While your marketing campaigns can be used to drive consumers to your website at the right time, that’s only half the story. We make it as easy as possible for customers to buy your product by looking at the whole customer journey and spotting any barriers that make it difficult for people to convert. We then create testing hypotheses, through data analysis, user testing and experiences. We will then follow up with A/B testing to investigate what works, and more importantly, what doesn’t.

We will start by doing a conversion review to examine WHAT is happening on your website. Perhaps you have a large percentage of drops offs on your basket page or a high bounce rate from advertising. We will look into WHY these patterns of behaviour are occurring and recommend what you should do about them.

Landing pages are often a key part of expanding the website for SEO but they should also be considered for paid media purposes. After all, first impressions count and a well optimised set of landing pages can make all the difference.

Analytics setup or audit?

Poorly implemented analytics means poor visibility on website performance. We’ll go through your implementation of Google Analytics with a fine tooth comb and make sure everything’s as it should be. We’ll also check that Google Search Console (webmaster tools) are in place and that anything such as subscription models or last-click attribution are being tracked as they should be.

Google Tag Manager

Google Analytics can provide a business with lot of the great insights but for some more complex tracking requirements Google Tag Manager is the preferred method. GTM works by tagging your site in conjunction with Google Analytics, enabling us to gather much more data – particularly useful when you want to know if items are being removed from a shopping cart.

Dynamic custom reporting

It’s one thing collecting data, it’s another thing using that data effectively and displaying it in a way that is clear to the client. Each client will have different KPI’s and advertising channels driving those KPI’s, that’s why each reporting template we create is bespoke to a client. Our reporting dashboards update in real time and can be access by the client wherever they are. Sounds pretty great, right? We help our clients understand their dashboards and use the data for future campaigns and website changes.


Digital Marketing for eCommerce

Developing e-commerce efficiency is our specialty. We can provide conversion rate optimisation (CRO) and apply a combination of performance media, CRM and brand storytelling to maximise sales.


Essential tools for analytics and reporting

Google Ads explained

Until recently, Google Ads was known as AdWords and is often mistakenly referred to as PPC. Google Ads is the central advertising platform that enables you to run key direct response advertising. This includes Pay Per Click (PPC), Google Shopping, GDN (Google Display Network) and YouTube Advertising.

Search Console explained

Until 2015 when it was referred to as Webmaster Tools, Google Search Console allows webmasters to track and manage a websites stats. GSC data differs from Google Analytics as it provides technicals features like speed testing, XML sitemaps preferences, schema formatting and minimising errors like 404’s.

Merchant Center explained

Merchant Center is part of the Google ecosystem and allows advertisers to manage and submit product data from their website to Google, before that data is displayed as adverts within Google Ads. Product data will vary depending on numerous factors and Merchant Center is the means by which Google standardised that data for ecommerce websites.

Tag Manager explained

Being able to relay results of digital marketing comes down to data. Regardless of platform, device or sector, being able to understand what users are doing on your site and the value it brings is essential to modern marketing. Google Analytics provides plenty of important insights but by using it in conjunction with Google Tag Manager we’re able to collect even more.


Tools we use


What our clients say about us

Tribe Digital helped me set up a new website, which has been very successful for my company. Ollie was very efficient and helpful and assisted me throughout the process. Whenever I need to make further improvements they act swiftly and effectively.

Paul Dowen, East Devon Surveyors

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper, Mindful Chef
You don’t know what you don’t know” & when it comes to digital marketing Emily & Ollie were able to explain what they could do for our business & how in a very easily understood manner. The follow up & reporting along the way have given us the confidence to continue with them. We have had amazing exposure & our business has really taken off.
Ros Debenham, Radiance MediSpa

Just some of our capabilities



Can people find your business?



Grow a digital-savvy brand



Make every click count



Be where the people are



Good stuff delivered to your inbox



Tracking the actions that count

Our latest insights

Ready to talk?

Want to learn more?

Subscribe to our monthly newsletter and stay up to date with all our blogs and resources.