Your web analytics are important, regardless of the size of that business. Website analytics provide you with visitors’ data which can be used to optimise your website UX, produce relevant content and adjust advertising strategy to reflect user behaviour. Usually there are several other sources of data that need to be analysed alongside your website analytics. These include email tracking and social media data. Being able to identify what users are doing on your website and which channels are the most valuable, enables a business to make intelligent decisions that grow your digital footprint and ultimately produce more high quality leads, sales or subscriptions. 

ANALYTICS & REPORTING

Everyone has Analytics, but not everyone is really using Analytics. Whether you’re looking for training or consultancy, we can help you make the most of the data available by ensuring it is tracking conversions and key events correctly.

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CONVERSION RATE OPTIMISATION (CRO)

Make the most of every click. While your marketing campaigns can be used to drive consumers to your website at the right time, that’s only half the story. We make it as easy as possible for customers to buy your product by looking at the whole customer journey and spotting any barriers that make it difficult for people to convert. We then create testing hypotheses, through data analysis, user testing and experiences. We will then follow up with A/B testing to investigate what works, and more importantly, what doesn’t.

We will start by doing a conversion review to examine WHAT is happening on your website. Perhaps you have a large percentage of drops offs on your basket page or a high bounce rate from advertising. We will look into WHY these patterns of behaviour are occurring and recommend what you should do about them.

Landing pages are often a key part of expanding the website for SEO but they should also be considered for paid media purposes. After all, first impressions count and a well optimised set of landing pages can make all the difference.

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ANALYTICS SETUP OR AUDIT

Poorly implemented analytics means poor visibility on website performance. We’ll go through your implementation of Google Analytics with a fine tooth comb and make sure everything’s as it should be. We’ll also check that webmaster tools are in place and that anything such as subscription models or last-click attribution are being tracked as they should be.

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GOOGLE TAG MANAGER

Google Analytics can provide a business with lot of the great insights, but for some website such as e-commerce or subscription setups it does have its limitations. This is where Google Tag Manager can come into play. GTM works by tagging your site in conjunction with Google Analytics, enabling us to gather much more data – particularly useful when you want to know if items are being removed from a shopping cart.

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DYMANIC CUSTOM REPORTING

It’s one thing collecting data, it’s another thing using that data effectively and displaying it in a way that is clear to the client. Each client will have different KPI’s and advertising channels driving those KPI’s, that’s why each reporting template we create is bespoke to a client. Our reporting dashboards update in real time and can be access by the client wherever they are. Sounds pretty great, right? We help our clients understand their dashboards and use the data for future campaigns and website changes.

LET’S PLAN A STRATEGY!

SEO: EXAMPLES & CASE STUDIES

LET’S START A PROJECT!

Ladram-Bay-Logo

Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.

Zoe House - Ladram Bay

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Tribe Digital helped me set up a new website, which has been very successful for my company. Ollie was very efficient and helpful and assisted me throughout the process. Whenever I need to make further improvements they act swiftly and effectively’.

Paul Dowen - East Devon Surveyors

Myles Hopper Website Testimonial Image

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper - Mindful Chef

Dr Ros Debenham Testimonial Profile

I always say “ You don’t know what you don’t know” & when it comes to digital marketing Emily & Ollie were able to explain what they could do for our business & how in a very easily understood manner. The follow up & reporting along the way have given us the confidence to continue with them. We have had amazing exposure & our business has really taken off.

Ros Debenham - Radiance MediSpa

More Expertise

WE’RE DIGITAL MARKETING SPECIALISTS, WITH EXTENSIVE KNOWLEDGE AND EXPERIENCE IN THE KEY DIGITAL CHANNELS. IF YOU’RE CURIOUS ABOUT HOW WE CAN HELP YOUR BUSINESS, JUST CONTACT US OR READ ON TO LEARN MORE ABOUT DIFFERENT DIGITAL TACTICS.

SEO

Can people find your business?

SEO

Search Engine Optimisation / SEO is critical for businesses to grow:

  • SEO Audit
  • Keyword research
  • On-Page / Technical SEO
  • Content & copywriting
  • Off-page & Link building
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CONTENT

Grow a digital-savvy brand

CONTENT

Engaging, technical excellent & beautifully executed. Good content underpins digital marketing:

  • Copy writing
  • Editorial planning
  • Photography & videography
  • Tools for managing & measuring
MORE CONTENT

PPC

Make every click count

Pay-Per-Click

Effective PPC campaigns that deliver ROI:

  • Paid Search Advertising
  • Re-marketing
  • Google Shopping Ads
  • Display Advertising
  • YouTube TrueView Advertising
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SOCIAL

Be where the people are

LET'S CHAT

Social media is an opportunity to chat with your customers & make use of the extensive audience each platform has. We can help with:

  • Content creation
  • Customer service
  • Influencer marketing
  • Social media advertising
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EMAIL

Good stuff delivered to your inbox

INBOX DELIGHTS

Emails are a fine balance between being useful or entertaining, to being extra clutter consumers don’t want.

  • Customer Relationship Management (CRM)
  • Ecommerce automated prompts
  • Intriguing subject lines
  • Tools for managing & measuring
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ANALYTICS

Everything online is trackable

DATA & REPORTING

Results, commentary & actions – all delivered in a language you can understand.

  • Analytics audit
  • Pixel implementation
  • Google Tag Manager
  • Tailored live feeds of your KPIs
  • Detailed analysis & actions
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