ANALYTICS & REPORTING
Everyone has Analytics, but not everyone is really using Analytics. Whether you’re looking for training or consultancy, we can help you make the most of the data available by ensuring it is tracking conversions and key events correctly.
CONVERSION RATE OPTIMISATION (CRO)
Make the most of every click. While your marketing campaigns can be used to drive consumers to your website at the right time, that’s only half the story. We make it as easy as possible for customers to buy your product by looking at the whole customer journey and spotting any barriers that make it difficult for people to convert. We then create testing hypotheses, through data analysis, user testing and experiences. We will then follow up with A/B testing to investigate what works, and more importantly, what doesn’t.
We will start by doing a conversion review to examine WHAT is happening on your website. Perhaps you have a large percentage of drops offs on your basket page or a high bounce rate from advertising. We will look into WHY these patterns of behaviour are occurring and recommend what you should do about them.
Landing pages are often a key part of expanding the website for SEO but they should also be considered for paid media purposes. After all, first impressions count and a well optimised set of landing pages can make all the difference.
ANALYTICS SETUP OR AUDIT
Poorly implemented analytics means poor visibility on website performance. We’ll go through your implementation of Google Analytics with a fine tooth comb and make sure everything’s as it should be. We’ll also check that webmaster tools are in place and that anything such as subscription models or last-click attribution are being tracked as they should be.
GOOGLE TAG MANAGER
Google Analytics can provide a business with lot of the great insights, but for some website such as e-commerce or subscription setups it does have its limitations. This is where Google Tag Manager can come into play. GTM works by tagging your site in conjunction with Google Analytics, enabling us to gather much more data – particularly useful when you want to know if items are being removed from a shopping cart.
DYMANIC CUSTOM REPORTING
It’s one thing collecting data, it’s another thing using that data effectively and displaying it in a way that is clear to the client. Each client will have different KPI’s and advertising channels driving those KPI’s, that’s why each reporting template we create is bespoke to a client. Our reporting dashboards update in real time and can be access by the client wherever they are. Sounds pretty great, right? We help our clients understand their dashboards and use the data for future campaigns and website changes.