Make the most of every click. While your marketing campaigns can be used to drive consumers to your website at the right time, that’s only half the story. We make it as easy as possible for customers to buy your product by looking at the whole customer journey and spotting any barriers that make it difficult for people to convert. We then create testing hypotheses, through data analysis, user testing and experiences. We will then follow up with A/B testing to investigate what works, and more importantly, what doesn’t.
We will start by doing a conversion review to examine WHAT is happening on your website. Perhaps you have a large percentage of drops offs on your basket page or a high bounce rate from advertising. We will look into WHY these patterns of behaviour are occurring and recommend what you should do about them.
Landing pages are often a key part of expanding the website for SEO but they should also be considered for paid media purposes. After all, first impressions count and a well optimised set of landing pages can make all the difference.
If you’re looking for ecommerce advice, in-house consultant or best-practice guides we can help.